Build Texas Network Magazine Launched in August

Build Texas Media (BTM) has launched the premiere issue of Build Texas Network, an online magazine for Texas builders, developers, real estate agents and other like professionals in Texas. Build Texas Network saves money, time, energy and materials by showing up in your email in-box every other month. Think of Build Texas Network as a FREE trade show available to subscribers at any time. Each month an e-mail is sent to thousands of construction professionals across Texas of the online publication. The magazine showcases sustainable building materials and services, as well as products and equipment, solely for construction industry professionals.

BTM CEO, Leslie Shaffer is thrilled to finally publish the first issue and be a contributor to "greening" the publishing environment. The example set by Build Texas Network to publish a magazine that is exclusively digital in format has already influenced our client, SIIA to do the same with their publication, The Self-Insurer. Although BTM is proud of the digitized version of SIIA's magazine, work has only just begun for this "new" publication that has big plans to become the voice of self-insurance in a new age of health care reform in the United States.

SIIA Executive VP, Erica Massey is spearheading the changes in the development of the magazine and plans to announce details at the 29th SIIA Annual Conference in Orlando on September 21st.

BTM is currently managing social network marketing programs for five different organizations and growing. After only 60 days, three of the accounts have already generated revenue exceeding the costs of the marketing program. In terms of ROI, social network marketing pales in comparison only to targeted email campaigns. BTM encourages their clients to engage in a structured social network marketing program as an element of a successful company-wide marketing strategy.

Next post we will talk about important elements to a successful email campaign in an ongoing series regarding good Internet marketing practices that work.